Kinder Chocolate: Simply Wonderful

Bringing a European icon to the USA

A Kinder Chocolate bar is deceptively simple: milk chocolate on the outside, creamy milky filling on the inside. They’re so good, you’d think there’s more going on.

So we decided to go straight to the experts.

We launched KC in America with a campaign built around imagination and childlike wonder, asking real kids what they think makes our chocolate so delicious. And in true 6 year old fashion, the answers were way weirder than we were expecting.

WHAT MAKES KINDER CHOCOLATE SO GOOD?

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COWBOYS

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ALIENS

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MERMAID POWER

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A CATAPULT IN THE MIDDLE OF THE JUNGLE

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REALLY REALLY COLD ROCKS

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SUGAR

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WHAT MAKES KINDER CHOCOLATE SO GOOD? 〰️ COWBOYS 〰️ ALIENS 〰️ MERMAID POWER 〰️ A CATAPULT IN THE MIDDLE OF THE JUNGLE 〰️ REALLY REALLY COLD ROCKS 〰️ SUGAR 〰️

CREDITS:

AGENCY: Anomaly
CREATIVE DIRECTOR: Dan Shapiro
ART DIRECTOR: Amelia Lytle
COPYWRITING: Sydney Lemens